distribution research

Magazines especially sports magazines have more recently relied on a lot of there sales coming off of digital distribution. Sports Illustrated saw this as an opportunity to be better and sell more magazines then anyone of their competitors. They have taken digital distribution to a whole new level by producing a tablet addition of their magazine very week. This is easier for buyers so all they have to do to read the magazine is press a couple of buttons. The readers can subscribe online and receive digital editions instead of hard copies. The digital distribution has largely impacted their sales making a 22% increase in revenue from 2009 to 2010 and the numbers rising every year.