distribution research

Not only did Sports Illustrated use this new method but also ESPN started to use the digital distribution to there advantage. ESPN has a website which offers all the information that the reader would need to sign up for their online magazine which is the same magazines as the hard copies just in a digital form. Many people prefer the digital form because it is on their phones or computers and are around them all day long. On lunch breaks or after work instead of having to carry around a magazine all day they can just log in on their phone a easily access the newest copies of the magazine. Overall digital distribution of magazines (especially sports magazines) have largely increased their sales and have had a positive impact on readers making it easier to read their favorite magazines.